That’s where the Big 12 could be in danger of becoming watered down. I think Boise does grab people’s attention.”Īlas, the 14th school is not so apparent. I used to flip (channels), and I’d stop and watch ‘em. “Everybody thought BYU was a Power 5 school forever. But across the country, Boise State indeed is a national brand that attracts eyeballs. The Bay Area doesn’t go gaga over college football of any kind. That’s what it comes down to.”īoise State might not need the northern California market. The administrators and whoever makes the deals money-wise would have to decide whether they can get enough people to watch the games. “From a history of success, from what I would call a football school that grabs people’s attention, Boise would be a team that people would be interested in. “Some people, the only issue they would say is, can they grab the northern California television market?” Gundy said. Gundy’s football team got an up-close look at Boise State last September, dramatically beating the Broncos 21-20 in Idaho, igniting OSU’s breakout, 12-2 season. But we’re more excited about where we’re going.” We think very highly of our brand and who we are. “We’ll do what we can to improve on our destiny. “This time around, it didn’t come,” Dickey said.
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